The student lifecycle学生生命周期
Trial, follow-up, active, frozen, stopped. What each status means, and why keeping them honest is what makes the numbers work.试课、跟进、在读、冻结、停课。每个状态代表什么，以及为什么诚实标注它们，数字才会成立。
这篇指南的正文目前只有英文版。标题、摘要与导览已翻译；内文仍在翻译中。
Every student sits in exactly one status, and every move between them is recorded with a date. Those recorded moves are what your retention, conversion and churn numbers are made of — there is no second source.
The statuses
| Status | Means | Who should be looking at them |
|---|---|---|
| Trial | A trial is booked, not yet attended | Front desk — make sure they turn up |
| Follow-up | Attended the trial, has not signed up | Front desk — your hottest lead |
| Active | Enrolled and paying | Everybody |
| Freeze | Paused, expected back | Front desk — diarise the return |
| Stopped | Left | Owner — why? |
| Declined | Said no after the trial | Marketing — the reason matters |
| No-show | Never attended the booked trial | Marketing — a reminder problem, not a fit problem |
Reactivation brings a stopped student back to Active.
Three of those exits ask why. A stop and a trial decline each take a reason from your own list — separate lists, because a trial declines for reasons a paying student never would — plus the same five ratings parents give you. A freeze takes an optional reason and no ratings. Every one of these records can be corrected later from the student's history.
The path most families take
Trial → attends → Follow-up → buys a package → Active.
That middle step is where academies lose the most money, because a family who attended and liked it is one conversation from paying. The follow-up list exists for exactly this moment.
Why the dates matter
Each transition is stamped: when the trial was booked, when it was attended, when they converted, when they stopped, when they froze.
Those stamps let you answer questions that are otherwise guesswork — how long a family takes to decide, which month you lost people, whether the branch that looks bad simply had one bad week.
All of it is on the student's profile as one History & Notes stream, with notes threaded under the moment they are about. See Keep notes on a student's history.
Frozen is not stopped
A frozen family intends to come back and their packages are paused, with the expiry pushed out to match. A stopped family has gone. Recording one as the other distorts both your churn and your forward revenue.
If you do not know which it is, ask the parent. It is a two-minute call that changes what the business thinks is happening.
Related: Stop a student · Bring a student back · Freeze a package.