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Issue a voucher发出代金券

Give a specific family a specific amount off — a goodwill gesture, a welcome offer, a competition prize.给指定家庭指定金额的优惠——一份心意、一个入学优惠,或一份比赛奖品。

Marketing & growth营销与增长 Front desk, marketer前台、营销 3 min read分钟

这篇指南的正文目前只有英文版。标题、摘要与导览已翻译;内文仍在翻译中。

A promotion is for everyone who qualifies. A voucher is for one family. It is the right tool for a goodwill gesture, a prize, or a campaign where each person gets their own code.

1. Make sure the voucher type exists

A voucher is issued from a type — the template that defines its value and rules. Settings → Voucher Types — the cog in the top bar — then Add Voucher Type:

  • Code — for example WELCOME10.
  • Description — what it is for.
  • Discounted Value, and whether it is a fixed amount or a percentage.
  • One Per Student? — whether a student may only ever use one of these.
The voucher types list with a welcome offer
The voucher types list with a welcome offer

2. Issue one to a family

Payments → Vouchers, then Add Voucher. Choose the voucher type, the validity window, and the student it is for if it is dedicated to one child.

The voucher list showing issued vouchers and whether they are redeemed
The voucher list showing issued vouchers and whether they are redeemed

3. Redeem it at checkout

At checkout, Apply vouchers on the cart line.

A voucher is spent in one go. There is no partial redemption — if it is worth more than the line it is applied to, the balance is not carried over. Apply it to a purchase large enough to use it, or issue a smaller one.

Keeping track

The voucher list shows Value, Validity, Student and whether it has been Redeemed. That is your answer when a parent says they were promised something months ago.

Vouchers are money you have promised away. Unredeemed ones are a liability sitting on the shelf. Give them an expiry, and review the outstanding list occasionally.

Related: Apply a discount · Run a promotion.